Trademarks & Symbols, Volume 1: Alphabetical Designs
Kuwayama, Yasaburo. Van Nostrand Reinhold Company, 1973 (Later Printing). Hardbound. 'From now on,' wrote noted typographer Kuwayama in 1987, 'more marks incorporating the spirit of play, a novel and enjoyable development, will probably appear.' This first volume of Trademarks & Symbols, with its extensive catalog of innovative alphabet-based marks, played a sizable role in that trajectory: the breadth and depth of its creative approach to the letterform continues to influence designers and symbology devotees alike.
Tight, square spine. Clean, unmarked interior. Gilt to spine and front board remains bright. Moderate edge-wear, but no other notable wear to the book. Mylar-protected jacket is price-clipped and has some chipping and edge-wear. 193 pp. Featured Rare & Collectible.
